An interesting, interactive and tasty storefront that draws crowds.
04/25/2022
Many of us recently celebrated Easter with their families. With food manufacturing on the rise and more shared kitchen incubators, we are seeing many more entrepreneurs in the business of making chocolates.
In my weekly segment on 1010 WINS radio, I suggested a memorable trip to Li-Lac Chocolates – one of our City’s oldest small businesses that has many signature recipes dating back nearly a hundred years.
In 2014, Li-Lac built a new factory at Industry City in Brooklyn’s Sunset Park – where customers can look in through the large windows and watch the chocolate-making in action – old-world chocolates made in small batches using time-honored techniques. It is a show that always stops me right in my tracks and also draws a good crowd.
And when you walk in the store, you can enjoy the smell of fresh chocolate and see a very large selection of goodies in all shapes and sizes – all made in Brooklyn, New York.
This whole experience made me think about how some retailers have totally abandoned the use of their visible storefronts on Main Streets. Perhaps the best example of this point is some of the large drugstore/food markets who have surrendered making any attempt of adding interesting and creative windows to showcase their products.
Not all small businesses with retail shops can put on the remarkable show that Li Lac Chocolate provides. However, small businesses should be doing all they can to put best forward in presenting their products and the front window should be welcoming. Visit the Li-Lac websites at www.li-lacchocolates.com
Rob Walsh is a Principal with JGSC Group. The Bottom Line for Small Business with Rob Walsh can be heard every Monday and Friday at 8:56 AM and 5:56 PM on 1010 WINS.